{"id":1,"date":"2021-12-02T20:08:56","date_gmt":"2021-12-02T20:08:56","guid":{"rendered":"https:\/\/piyion.com\/?p=1"},"modified":"2026-11-05T07:15:44","modified_gmt":"2026-11-05T07:15:44","slug":"como-elegir-los-canales-de-comunicacion-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/piyion.com\/en\/2021\/12\/02\/como-elegir-los-canales-de-comunicacion-para-tu-empresa\/","title":{"rendered":"Do you already know how to choose communication channels for your company?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When it comes to communication, there are many options to choose from. But which channels are the best for your particular message and audience?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a guide on how to select the right communication channels and the new technologies for customer service that they allow us to use.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer service is a crucial aspect of any business. Facing new technologies and channels can be difficult, but we are here to help, in this article you will find some great tips on how to communicate effectively using social networks, as well as other modern tools such as multi-channel chat or instant messaging, so that your customers feel valued regardless of whether they also choose traditional in-person methods.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>If you want to reach an audience of professionals, email is a great option. These emails have been consistently shown to have higher open rates and longer engagement times than any other type, so your message will be heard loud and clear.<\/li><li> Brands that are on Instagram, Facebook, and other social media platforms need to be aware of the different types of users. The content they consume will vary depending on the type that that target likes the most, so it is important that you know what type is more attractive or relevant in order to better adapt your publications and thus be able to generate a conversational marketing strategy where the user feels included and heard.<\/li><li>It is important to know the different channels available for customer service. They can be crucial in ensuring a quick and effective response, which will ultimately lead to a higher degree of satisfaction from your customers, for example, with a multi-channel chat software you can be in control of all the messages from the different inboxes on a single screen and thus have a timely response to your users.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">There are many things to consider when deciding which channels you want to use, and we've covered some of the most important ones. First and foremost, though, is understanding how your customer wants to interact with you and what they find valuable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can answer these questions for yourself and for those who work in your company (or if someone else has), then it will be much easier to make decisions about new technologies that could help or hinder your business goals. To start this process.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Want to see how Piyion can help your team? <a href=\"https:\/\/piyion.com\/en\/contacto-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a personalized Piyion demo<\/a> using the form on our product page.<\/p>","protected":false},"excerpt":{"rendered":"<p>Choosing communication channels starts with understanding how customers want to interact and what information they need. This guide reviews the role of email, social networks, messaging and multichannel service, connecting each option with the audience and the purpose of the message. It also considers the coordination of several inboxes. Use it as a starting point to decide where to provide support, what your team can maintain and how to preserve continuity when a customer enquiry moves from one channel to another.<\/p>","protected":false},"author":1,"featured_media":421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_piyion_locale_copy":"{\"es_es\":{\"Want to see how Piyion can help your team?\":\"\u00bfQuieres ver c\u00f3mo Piyion puede ayudar a tu equipo?\",\"using the form on our product page.\":\"mediante el formulario de nuestra p\u00e1gina de producto.\"},\"en\":{\"\u00bfYa sabes c\u00f3mo elegir los canales de comunicaci\u00f3n para tu empresa?\":\"Do you already know how to choose communication channels for your company?\",\"\u00bfYa sabes c\u00f3mo elegir los canales de comunicaci\u00f3n para tu empresa? - Piyion\":\"Do you already know how to choose communication channels for your company? - Piyion\",\"Aprende a elegir los canales de comunicaci\u00f3n de tu empresa seg\u00fan el p\u00fablico y el mensaje, desde el correo y las redes sociales hasta la mensajer\u00eda multicanal.\":\"Choose communication channels for your company based on your audience and message, from email and social media to messaging and multichannel support.\"}}","_piyion_locale_content":"","_piyion_locale_excerpt":"{\"es_es\":\"Elegir canales de comunicaci\u00f3n empieza por entender c\u00f3mo quiere interactuar el cliente y qu\u00e9 informaci\u00f3n necesita. Esta gu\u00eda revisa el papel del correo, las redes sociales, la mensajer\u00eda y la atenci\u00f3n multicanal, y propone relacionar cada opci\u00f3n con el p\u00fablico y el objetivo del mensaje. Tambi\u00e9n aborda la coordinaci\u00f3n de varias bandejas de entrada. Es un punto de partida para decidir d\u00f3nde atender, qu\u00e9 puede sostener el equipo y c\u00f3mo ofrecer continuidad cuando una consulta pasa de un canal a otro.\",\"en\":\"Choosing communication channels starts with understanding how customers want to interact and what information they need. This guide reviews the role of email, social networks, messaging and multichannel service, connecting each option with the audience and the purpose of the message. It also considers the coordination of several inboxes. Use it as a starting point to decide where to provide support, what your team can maintain and how to preserve continuity when a customer enquiry moves from one channel to another.\",\"long_es_es\":\"Elegir un canal de comunicaci\u00f3n empieza por entender d\u00f3nde buscan ayuda los clientes y qu\u00e9 necesita resolver cada conversaci\u00f3n. Esta gu\u00eda revisa el papel del correo electr\u00f3nico, las redes sociales y la mensajer\u00eda dentro de la atenci\u00f3n y las ventas. La elecci\u00f3n depende del p\u00fablico, del tipo de informaci\u00f3n que se comparte y de la capacidad real del equipo para responder.\\n\\nAbrir m\u00e1s canales exige organizar su seguimiento para que una consulta no quede abandonada al pasar de una plataforma a otra. El art\u00edculo tambi\u00e9n explica la utilidad de centralizar las conversaciones y conservar el contexto del cliente. Un equipo que conoce la pregunta inicial, los mensajes anteriores y el compromiso adquirido puede continuar la atenci\u00f3n con mayor claridad.\\n\\nAntes de incorporar otro canal, conviene revisar qui\u00e9n lo atender\u00e1, en qu\u00e9 horario y c\u00f3mo recibir\u00e1 las solicitudes que requieren ayuda de otra persona. La lectura sirve para comparar las opciones disponibles y preparar una estrategia multicanal coherente con la operaci\u00f3n del negocio. Puedes usarla como punto de partida para identificar los canales que tus clientes ya utilizan, revisar las dificultades del seguimiento actual y decidir cu\u00e1les necesitan una mejor organizaci\u00f3n.\\n\\nEl objetivo es facilitar una conversaci\u00f3n \u00fatil y una respuesta oportuna, con responsabilidades claras, sin asumir que todos los negocios necesitan estar presentes en las mismas plataformas.\\n\\nPara aplicar la gu\u00eda, prepara una lista de las consultas que llegan con m\u00e1s frecuencia: preguntas antes de comprar, env\u00edo de documentos, seguimiento de pedidos y solicitudes de soporte. Relaciona cada consulta con el canal donde suele empezar y con la persona que debe resolverla. Si una conversaci\u00f3n necesita pasar a otro equipo, registra el motivo del contacto y el siguiente paso acordado.\\n\\nDespu\u00e9s compara cu\u00e1ntas conversaciones quedan sin respuesta, cu\u00e1nto tarda la primera atenci\u00f3n y cu\u00e1ntas veces el cliente debe repetir su caso. Esa revisi\u00f3n ayuda a decidir si necesitas abrir otro canal o mejorar la coordinaci\u00f3n de los que ya utilizas.\",\"long_en\":\"Choosing a communication channel starts with understanding where customers seek help and what each conversation needs to achieve. This guide reviews the role of email, social networks and messaging in customer service and sales. The choice depends on the audience, the information being shared and the team's actual ability to respond.\\n\\nAdding channels also requires a clear follow-up process so that an enquiry is not abandoned when it moves between platforms. The article discusses the value of bringing conversations together and preserving customer context. A team that can see the original question, previous messages and agreed commitments is better placed to continue the conversation clearly.\\n\\nBefore adding another channel, consider who will manage it, when they will be available and how requests will reach the right person when additional help is needed. Use the guide to compare communication options and prepare a multichannel approach that fits day-to-day operations. It can help you identify the channels customers already use, review gaps in the current follow-up process and decide where better organization is needed.\\n\\nThe aim is a useful conversation with a timely response and clear responsibility for the next step. The article is a starting point for those decisions, rather than an assumption that every business needs the same combination of platforms.\\n\\nTo put the guide into practice, list the enquiries your team receives most often: questions before a purchase, document sharing, order follow-ups and support requests. Match each enquiry to the channel where it usually starts and the person responsible for resolving it. If a conversation needs to move to another team, record the reason for the contact and the agreed next step.\\n\\nThen compare how many conversations remain unanswered, how long the first response takes and how often customers must repeat their situation. This review helps you decide whether to add another channel or improve coordination across the channels you already use.\"}","footnotes":""},"categories":[21],"tags":[22],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-canales-digitales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo elegir canales de comunicaci\u00f3n | Piyion<\/title>\n<meta name=\"description\" content=\"Aprende a elegir los canales de comunicaci\u00f3n de tu empresa seg\u00fan el p\u00fablico y el mensaje, desde el correo y las redes sociales hasta la mensajer\u00eda multicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piyion.com\/en\/2021\/12\/02\/como-elegir-los-canales-de-comunicacion-para-tu-empresa\/\" 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