{"id":6572,"date":"2026-11-10T20:47:50","date_gmt":"2026-11-10T20:47:50","guid":{"rendered":"https:\/\/piyion.com\/en\/?p=6572"},"modified":"2026-11-10T22:28:30","modified_gmt":"2026-11-10T22:28:30","slug":"lista-difusion-whatsapp","status":"publish","type":"post","link":"https:\/\/piyion.com\/en\/2026\/11\/10\/lista-difusion-whatsapp\/","title":{"rendered":"WhatsApp broadcast lists: how they work and when to use the API"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>.pya-row{max-width:100%;margin:0!important;padding:12px 0!important}.pya{font-family:Arial,sans-serif;max-width:940px;margin:auto;color:#28233e;line-height:1.75}.pya p,.pya li{font-size:17px}.pya h2{font-size:29px;line-height:1.25;color:#16113f;margin:24px 0 18px}.pya h3{font-size:21px;line-height:1.4;color:#221648;margin:22px 0 12px}.pya a{color:#6530bd;text-decoration:underline}.pya table{display:block;overflow-x:auto;width:100%;border-collapse:collapse;margin:24px 0;font-size:16px}.pya th{background:#17123d;color:white}.pya td,.pya th{padding:15px;text-align:left;border:1px solid #ddd4e8;min-width:150px}.pya blockquote{background:#f5f0fc;border-left:4px solid #7842bd;padding:22px;margin:20px 0;font-size:18px;color:#332151}.pya .pya-intro{background:#141039;color:white;padding:28px;border-radius:18px}.pya .pya-intro p{color:white;font-size:19px}.pya .pya-kicker{letter-spacing:1px;font-size:12px!important;font-weight:bold;text-transform:uppercase;color:#d1b4fa!important}.pya .pya-btn{display:inline-block;background:#7032c4;color:white!important;text-decoration:none;border-radius:9px;padding:12px 22px;font-weight:bold}.pya-row .wpcf7{background:#f8f5fc;padding:26px;border:1px solid #e3d9f0;border-radius:18px;max-width:840px;margin:auto}.pya-row .wpcf7 p,.pya-row .wpcf7 label{color:#28233e}.pya-row .wpcf7 input:not([type=checkbox]),.pya-row .wpcf7 select{max-width:100%}.pya-row .wpcf7 input[type=submit]{background:#7032c4;color:#fff;border-radius:9px}@media(max-width:700px){.pya{padding:0 8px}.pya h2{font-size:25px}.pya .pya-intro{padding:20px}.pya-row .wpcf7{padding:18px}}<\/style>\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_605355452\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_459982223\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_459982223:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_605355452:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_152731795\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_377983396\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_377983396:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_152731795:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1729639470\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_298650632\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_298650632:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1729639470:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_450850939\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_993935446\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_993935446:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_450850939:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1325213274\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_11392854\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_11392854:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1325213274:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1041786169\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_11721784\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_11721784:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1041786169:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_2082425156\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1593503095\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1593503095:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_2082425156:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_639690953\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_121265094\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_121265094:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_639690953:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_731880649\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_454332084\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<div class=\"pya-intro\">\n<p class=\"pya-kicker\">Piyion \u00b7 Reviewed November 10, 2026<\/p>\n<p>Learn how broadcast lists work, troubleshoot undelivered messages and choose between WhatsApp Business and API campaigns. Includes examples.<\/p>\n<\/div>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_454332084:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_731880649:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1379296328\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_97333023\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<h2>What is a WhatsApp broadcast list<\/h2>\n<p>A broadcast list sends a message to selected contacts while replies continue in individual conversations. A group serves a different purpose: a shared discussion. Choose based on who needs the information and how your team will handle the response.<\/p>\n<p>Traditional broadcasts, business broadcasts inside the app and API campaigns are different products. Organizing contacts into a list does not itself activate an API campaign platform.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_97333023:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1379296328:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1385218279\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_255390557\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<h2>Choose the appropriate workflow<\/h2>\n<table>\n<thead>\n<tr>\n<th>Option<\/th>\n<th>Useful for<\/th>\n<th>Check first<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Traditional broadcast list<\/td>\n<td>Updates to contacts who know your business.<\/td>\n<td>Recipients must have saved your number, according to WhatsApp\u2019s help.<\/td>\n<\/tr>\n<tr>\n<td>Business broadcasts in the app<\/td>\n<td>Individual messages to an audience prepared in WhatsApp Business.<\/td>\n<td>Availability, credits, pricing and terms displayed in your account.<\/td>\n<\/tr>\n<tr>\n<td>Official API campaigns<\/td>\n<td>Coordinating segments, templates, scheduling and team replies.<\/td>\n<td>Setup, consent, template category, fees and ownership.<\/td>\n<\/tr>\n<tr>\n<td>Group<\/td>\n<td>Discussion between participants.<\/td>\n<td>Whether participants need to interact and understand the group\u2019s purpose.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Meta introduced paid business broadcasts in the app. Check the option available in your account before assuming a free service or a universal menu. Sources: <a href=\"https:\/\/faq.whatsapp.com\/653415899610349\/\">broadcast list help<\/a> and <a href=\"https:\/\/about.fb.com\/news\/2025\/04\/ways-to-manage-your-businesses-chats-on-whatsapp\/\">Meta\u2019s announcement<\/a>.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_255390557:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1385218279:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_891026916\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1967474966\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<h2>Prepare the audience before sending<\/h2>\n<ol>\n<li><strong>Choose one purpose.<\/strong> A service update and a promotion need different preparation.<\/li>\n<li><strong>Select eligible recipients.<\/strong> Keep the source of consent and exclude people who have opted out.<\/li>\n<li><strong>Check the app\u2019s current options.<\/strong> The Android help describes access from Chats or Tools. Names vary by version and country. The new Lists feature organizes contacts; sending is configured separately.<\/li>\n<li><strong>Write a clear next step.<\/strong> Identify the business, explain the reason for the message and check every date, condition and link.<\/li>\n<li><strong>Assign replies.<\/strong> Decide who will respond and what action follows an expression of interest.<\/li>\n<\/ol>\n<p>Lists are rolling out gradually. Read the <a href=\"https:\/\/faq.whatsapp.com\/2861038884085362\/\">official Lists help<\/a> to check your account\u2019s workflow. For shared conversations, use the <a href=\"\/en\/2026\/11\/10\/crear-enlace-grupo-whatsapp\/\">group invitation guide<\/a>.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1967474966:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_891026916:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1726599227\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_44924614\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<h2>Why broadcast messages may not arrive<\/h2>\n<p>Identify the sending method first. For a traditional list, ask whether the recipient has saved your number. For business broadcasts, review the app\u2019s notices. For API campaigns, inspect the available delivery status and error: prepared, sent and delivered are different states.<\/p>\n<p>Before retrying, record affected recipients, timing and status. This helps separate an isolated case from a broader setup or audience issue. Resending to everyone can create duplicates for people who already received the message.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_44924614:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1726599227:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_122911346\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1080666728\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<h2>Message examples<\/h2>\n<p>These are illustrative drafts, not Meta-approved templates. Adapt them to actual circumstances and the recipient\u2019s consent.<\/p>\n<h3>Opening hours<\/h3>\n<blockquote><p>\nHello from North Workshop. This Saturday we are open from 9 a.m. to 1 p.m. Reply if you would like help planning your visit.\n<\/p><\/blockquote>\n<h3>A requested product update<\/h3>\n<blockquote><p>\nHello from Green House. You asked us to let you know when the new collection arrived. It is now available. Would you like to see the options? Tell us here if you prefer not to receive these updates.\n<\/p><\/blockquote>\n<h3>An existing request<\/h3>\n<blockquote><p>\nHello from North Studio. We have an update about your request. Reply here to continue with an advisor.\n<\/p><\/blockquote>\n<p>Avoid sensitive details in collective communications. Apply opt-outs to future audience selection as well as the current conversation.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1080666728:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_122911346:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1437959211\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_867749536\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<h2>When to consider Piyion campaigns<\/h2>\n<p>An API workflow can connect segmentation, scheduling, team ownership and commercial follow-up. Start by documenting the audience, purpose, template, time, advisor and next action.<\/p>\n<p>Explore <a href=\"\/en\/envio-masivo-whatsapp\/\">official API campaigns<\/a>, <a href=\"\/en\/2026\/11\/02\/plantillas-whatsapp-business-api-ejemplos\/\">template examples<\/a> and <a href=\"\/en\/2026\/11\/09\/precio-mensajes-masivos-whatsapp-colombia\/\">campaign costs in Colombia<\/a>. Platform service and Meta messaging are separate cost components.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_867749536:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1437959211:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1590462213\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1157607967\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<h2>Measure replies and qualified opportunities<\/h2>\n<p>Choose the outcome before sending: a catalog request, a service confirmation or a sales conversation. Record the segment, date, delivered messages, responses and qualified opportunities. Reads are not sales.<\/p>\n<p>Illustrative example: 12 conversations from 80 delivered messages represent a 15% response rate. If four meet your qualification criteria, record those separately. These are example numbers, not Piyion customer results. Consistent definitions make campaign comparisons meaningful.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1157607967:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1590462213:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_916125163\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1363798263\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"en\">\n<h2>Organize campaigns with Piyion<\/h2>\n<p>Tell us about your audience and reply workflow. Our team can help you evaluate your operation.<\/p>\n<\/section>\n<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1363798263:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_916125163:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div id=\"demo\" class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_660403424\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_752789182\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5607-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"5607\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/6572#wpcf7-f5607-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5607\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5607-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"sh-cf7-body\"><p class=\"pf-price\">Plans from USD 99\/month \u00b7 No long-term commitment\n<\/p>\n<p class=\"piyion-contact-required\">Tell us how to contact you. The business details below are optional.\n<\/p>\n<p><label>Company *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre de la empresa\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span><\/label>\n<\/p>\n<p><label>Your name *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y apellido\" value=\"\" type=\"text\" name=\"nombre\" \/><\/span><\/label>\n<\/p>\n<p><label>Work email *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"correo\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required 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name=\"web\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>How many people handle chats today?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"asesores\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"pf-asesores\" aria-invalid=\"false\" name=\"asesores\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"Solo yo\">Solo yo<\/option><option value=\"2 a 5 asesores\">2 a 5 asesores<\/option><option value=\"6 a 15 asesores\">6 a 15 asesores<\/option><option value=\"M\u00e1s de 15 asesores\">M\u00e1s de 15 asesores<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label>How many chats do you receive each day?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"chats\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"pf-chats\" aria-invalid=\"false\" name=\"chats\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"Menos de 20\">Menos de 20<\/option><option value=\"20 a 50\">20 a 50<\/option><option value=\"51 a 150\">51 a 150<\/option><option value=\"M\u00e1s de 150\">M\u00e1s de 150<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label>When do you want to implement?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tiempo\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"pf-tiempo\" aria-invalid=\"false\" name=\"tiempo\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"Esta semana\">Esta semana<\/option><option value=\"Este mes\">Este mes<\/option><option value=\"En 1 a 3 meses\">En 1 a 3 meses<\/option><option value=\"Solo estoy investigando\">Solo estoy investigando<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label>Monthly budget for the platform<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"presupuesto\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"pf-presupuesto\" aria-invalid=\"false\" name=\"presupuesto\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"Menos de USD 99\">Menos de USD 99<\/option><option value=\"USD 99 a 199\">USD 99 a 199<\/option><option value=\"USD 200 a 500\">USD 200 a 500<\/option><option value=\"M\u00e1s de USD 500\">M\u00e1s de USD 500<\/option><\/select><\/span><\/label>\n\t<\/p>\n<\/details>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"pf-puntaje\" value=\"\" type=\"hidden\" name=\"puntaje\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"pf-segmento\" value=\"\" type=\"hidden\" name=\"segmento\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"pf-gclid\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"pf-pagina\" value=\"\" type=\"hidden\" name=\"pagina\" \/>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"piyion-whatsapp-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"piyion-whatsapp-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I authorize contact by WhatsApp to respond to this request.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"I am interested\" \/>\n<\/p><\/div><input type=\"hidden\" name=\"piyion_form_language\" value=\"en\"><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_752789182:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_660403424:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><br \/>\n\n\t<div class=\"wpb_raw_code wpb_raw_js\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<script>(function(){\n if(document.documentElement.dataset.piyionResourceNav)return;\n document.documentElement.dataset.piyionResourceNav='1';\n document.addEventListener('click',function(event){\n  var link=event.target.closest('.pya-nav a[href^=\"#\"],.pya a[href=\"#demo\"],.pyt a[href=\"#demo\"]');\n  if(!link)return;\n  var href=link.getAttribute('href');var target=document.getElementById(href.slice(1));\n  if(!target)return;\n  event.preventDefault();event.stopImmediatePropagation();\n  window.history.replaceState(null,'',href);\n  window.scrollTo({top:Math.max(0,window.scrollY+target.getBoundingClientRect().top-100),behavior:window.matchMedia('(prefers-reduced-motion: reduce)').matches?'auto':'smooth'});\n },true);\n})();\n<\/script>\n\t\t<\/div>\n\t<\/div>\n<br \/>\n<div class=\"vc_row wpb_row vc_row-fluid vc_row_1555681229\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_463087920\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>.py-resource{max-width:1120px;margin:32px auto;padding:28px;background:#f7f3fd;border:1px solid #e3d8f2;border-radius:18px;color:#29213e;line-height:1.7}.py-resource h2{color:#17113e;font-size:28px;line-height:1.25}.py-resource h3{color:#251747;font-size:20px}.py-resource p,.py-resource li{font-size:17px}.py-resource a{color:#6931b4;text-decoration:underline}.py-resource ul{padding-left:24px}@media(max-width:700px){.py-resource{padding:20px;margin:24px 12px}.py-resource h2{font-size:24px}}<\/style>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"py-resource notranslate\" data-no-translation lang=\"en\">\n<h2>When broadcast messages do not arrive<\/h2>\n<p>First identify whether you used an app broadcast list or an API campaign. Check the number, connection, send status and current conditions of the feature. Lack of a reply does not by itself prove a delivery failure.<\/p>\n<h3>Purpose and opt-out<\/h3>\n<p>Send relevant updates to the intended audience and explain commercial terms clearly. Record requests to stop receiving that communication. Leaving a group differs from opting out of a broadcast list. Review <a href=\"\/en\/envio-masivo-whatsapp\/\">API campaigns<\/a> and <a href=\"\/en\/2026\/11\/02\/plantillas-whatsapp-business-api-ejemplos\/\">message templates<\/a>.<\/p>\n<\/section>\n<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_463087920:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1555681229:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div>\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style id=\"piyion-locale-layout-fix\">.pya-row:not(:has(.pya)):not(:has(.wpcf7)),.pyt-shell:not(:has(.pyt)):not(:has(.wpcf7)){display:none!important}.single-post #content.content-with-sidebar-right{width:100%;max-width:1060px;margin-left:auto;margin-right:auto;float:none}.single-post #sidebar:empty{display:none}<\/style>\n\t\t<\/div>\n\t<\/div>\n<br \/>\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style id=\"piyion-readability-audit\">body.single-post #content a.post-title,body.single-post #content a.sh-page-switcher-button,body.single-post #content .post-content a:not(.pya-btn):not(.pyt-btn):not(.pqc-button){color:#6330a3!important}#content .pya table th,#content .pya table th *,#content .pai table th,#content .pai table th *{background-color:#17123d!important;color:#fff!important}#content .pai a:not([class*=\"btn\"]){color:#6330a3!important}#content .pqc-example a,#content .pqc-form a{color:#6330a3!important}#content .pqc-section .pqc-caption{color:#595b70!important}body.single-post #content .post-content p,body.single-post #content .post-content li{font-size:17px;line-height:1.75}body.single-post #content .piyion-seo{max-width:940px;margin:0 auto;color:#28233e;line-height:1.75}body.single-post #content .piyion-seo h2{font-size:29px;line-height:1.25;margin:32px 0 18px}body.single-post #content .piyion-seo h3{font-size:22px;line-height:1.35}body.single-post #content .piyion-seo .answer,body.single-post #content .piyion-seo .toc,body.single-post #content .piyion-seo .box,body.single-post #content .piyion-seo .cta{background:#f5f0fc;padding:22px;border-radius:12px;margin:24px 0}body.single-post #content .piyion-seo table{display:block;overflow-x:auto;max-width:100%;border-collapse:collapse;margin:24px 0}body.single-post #content .piyion-seo th,body.single-post #content .piyion-seo td{padding:14px;min-width:140px;border:1px solid #ddd4e8;text-align:left}body.single-post #content .piyion-seo th{background:#17123d;color:white!important}body.single-post #content .piyion-seo summary{cursor:pointer;font-weight:700;padding:14px 0}body.single-post #content .piyion-seo .caption{font-size:14px;color:#59536b}body.single-post #content .post-content [id]{scroll-margin-top:110px}body.single-post #content a:focus-visible,body.single-post #content button:focus-visible{outline:3px solid #6330a3;outline-offset:4px}@media(max-width:600px){body.single-post #content .piyion-seo h2{font-size:25px}body.single-post #content .piyion-seo .toc{padding:16px}}<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how broadcast lists work, troubleshoot undelivered messages and choose between WhatsApp Business and API campaigns. Includes examples.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_piyion_locale_copy":"{\"en\":{\"Lista de difusi\u00f3n de WhatsApp: c\u00f3mo funciona y cu\u00e1ndo usar la API\":\"WhatsApp broadcast lists: how they work and when to use the API\",\"Lista de difusi\u00f3n de WhatsApp: c\u00f3mo funciona y cu\u00e1ndo usar la API | Piyion\":\"WhatsApp broadcast lists: how they work and when to use the API | Piyion\",\"Aprende a crear listas de difusi\u00f3n, revisar mensajes que no llegan y elegir entre WhatsApp Business y campa\u00f1as con API. Incluye ejemplos.\":\"Learn how broadcast lists work, troubleshoot undelivered messages and choose between WhatsApp Business and API campaigns. Includes examples.\",\"Lista de difusi\u00f3n de WhatsApp: gu\u00eda pr\u00e1ctica | Piyion\":\"WhatsApp broadcast lists: a practical guide | Piyion\",\"Crea una lista de difusi\u00f3n de WhatsApp y revisa sus l\u00edmites, ejemplos de mensajes y diferencias frente a una campa\u00f1a API.\":\"Create a WhatsApp broadcast list and review its limits, message examples and differences from an API campaign.\"}}","_piyion_locale_content":"","_piyion_locale_excerpt":"","footnotes":""},"categories":[54,21,34],"tags":[],"class_list":["post-6572","post","type-post","status-publish","format-standard","hentry","category-campanas-masivas-de-whatsapp","category-tips","category-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lista de difusi\u00f3n de WhatsApp: gu\u00eda pr\u00e1ctica | Piyion<\/title>\n<meta name=\"description\" content=\"Crea una lista de difusi\u00f3n de WhatsApp y revisa sus 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