{
    "id": 6572,
    "date": "2026-11-10T20:47:50",
    "date_gmt": "2026-11-10T20:47:50",
    "guid": {
        "rendered": "https:\/\/piyion.com\/en\/?p=6572"
    },
    "modified": "2026-11-10T22:28:30",
    "modified_gmt": "2026-11-10T22:28:30",
    "slug": "lista-difusion-whatsapp",
    "status": "publish",
    "type": "post",
    "link": "https:\/\/piyion.com\/es_es\/2026\/11\/10\/lista-difusion-whatsapp\/",
    "title": {
        "rendered": "Lista de difusi\u00f3n de WhatsApp: c\u00f3mo funciona y cu\u00e1ndo usar la API"
    },
    "content": {
        "rendered": "<div class=\"wpb-content-wrapper\"><div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>.pya-row{max-width:100%;margin:0!important;padding:12px 0!important}.pya{font-family:Arial,sans-serif;max-width:940px;margin:auto;color:#28233e;line-height:1.75}.pya p,.pya li{font-size:17px}.pya h2{font-size:29px;line-height:1.25;color:#16113f;margin:24px 0 18px}.pya h3{font-size:21px;line-height:1.4;color:#221648;margin:22px 0 12px}.pya a{color:#6530bd;text-decoration:underline}.pya table{display:block;overflow-x:auto;width:100%;border-collapse:collapse;margin:24px 0;font-size:16px}.pya th{background:#17123d;color:white}.pya td,.pya th{padding:15px;text-align:left;border:1px solid #ddd4e8;min-width:150px}.pya blockquote{background:#f5f0fc;border-left:4px solid #7842bd;padding:22px;margin:20px 0;font-size:18px;color:#332151}.pya .pya-intro{background:#141039;color:white;padding:28px;border-radius:18px}.pya .pya-intro p{color:white;font-size:19px}.pya .pya-kicker{letter-spacing:1px;font-size:12px!important;font-weight:bold;text-transform:uppercase;color:#d1b4fa!important}.pya .pya-btn{display:inline-block;background:#7032c4;color:white!important;text-decoration:none;border-radius:9px;padding:12px 22px;font-weight:bold}.pya-row .wpcf7{background:#f8f5fc;padding:26px;border:1px solid #e3d9f0;border-radius:18px;max-width:840px;margin:auto}.pya-row .wpcf7 p,.pya-row .wpcf7 label{color:#28233e}.pya-row .wpcf7 input:not([type=checkbox]),.pya-row .wpcf7 select{max-width:100%}.pya-row .wpcf7 input[type=submit]{background:#7032c4;color:#fff;border-radius:9px}@media(max-width:700px){.pya{padding:0 8px}.pya h2{font-size:25px}.pya .pya-intro{padding:20px}.pya-row .wpcf7{padding:18px}}<\/style>\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_315793975\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1737054721\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<div class=\"pya-intro\">\n<p class=\"pya-kicker\">Piyion \u00b7 Revisado el 10 de noviembre de 2026<\/p>\n<p>Aprende a crear listas de difusi\u00f3n, revisar mensajes que no llegan y elegir entre WhatsApp Business y campa\u00f1as con API. Incluye ejemplos.<\/p>\n<\/div>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1737054721:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_315793975:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_225499806\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_181912558\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<h2>Qu\u00e9 es una lista de difusi\u00f3n de WhatsApp<\/h2>\n<p>Una lista de difusi\u00f3n permite enviar un mensaje a varios contactos y continuar las respuestas en conversaciones individuales. No es lo mismo que un grupo, donde existe una conversaci\u00f3n compartida. Para una empresa, elegir el formato depende de qui\u00e9n debe recibir la informaci\u00f3n y de c\u00f3mo se atender\u00e1 despu\u00e9s.<\/p>\n<p>Esta gu\u00eda distingue la difusi\u00f3n tradicional, los mensajes comerciales de la aplicaci\u00f3n y las campa\u00f1as mediante API. Son opciones diferentes: una lista de contactos no activa por s\u00ed sola una plataforma de campa\u00f1as.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_181912558:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_225499806:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1336070318\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1776225613\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<h2>Difusi\u00f3n tradicional, mensajes comerciales y API<\/h2>\n<table>\n<thead>\n<tr>\n<th>Opci\u00f3n<\/th>\n<th>Uso pr\u00e1ctico<\/th>\n<th>Qu\u00e9 revisar<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lista de difusi\u00f3n tradicional<\/td>\n<td>Avisar a contactos que ya conocen tu negocio.<\/td>\n<td>El destinatario debe tener guardado tu n\u00famero, seg\u00fan la ayuda de WhatsApp.<\/td>\n<\/tr>\n<tr>\n<td>Difusi\u00f3n comercial en WhatsApp Business<\/td>\n<td>Preparar mensajes individuales para una audiencia desde la aplicaci\u00f3n.<\/td>\n<td>Disponibilidad, cr\u00e9ditos, precio y condiciones que aparecen en tu cuenta.<\/td>\n<\/tr>\n<tr>\n<td>Campa\u00f1a mediante API oficial<\/td>\n<td>Coordinar segmentos, plantillas, programaci\u00f3n y atenci\u00f3n del equipo.<\/td>\n<td>Configuraci\u00f3n, consentimiento, categor\u00eda de plantilla, tarifas y responsables.<\/td>\n<\/tr>\n<tr>\n<td>Grupo<\/td>\n<td>Conversar entre participantes sobre un tema compartido.<\/td>\n<td>Si los participantes necesitan interactuar entre s\u00ed y conocen el prop\u00f3sito del grupo.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Meta ha introducido opciones de difusi\u00f3n comercial pagadas en la aplicaci\u00f3n. Por eso no conviene asumir que toda difusi\u00f3n es gratuita o que todas las cuentas muestran el mismo men\u00fa. Revisa el producto disponible en tu tel\u00e9fono antes de organizar la campa\u00f1a. Fuentes: <a href=\"https:\/\/faq.whatsapp.com\/653415899610349\/\">listas de difusi\u00f3n<\/a> y <a href=\"https:\/\/about.fb.com\/news\/2025\/04\/ways-to-manage-your-businesses-chats-on-whatsapp\/\">anuncio de Meta<\/a>.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1776225613:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1336070318:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1438700564\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_2090752216\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<h2>C\u00f3mo preparar y crear una lista<\/h2>\n<ol>\n<li><strong>Define un motivo concreto.<\/strong> Por ejemplo, informar de un nuevo horario a clientes que esperan esa comunicaci\u00f3n. No mezcles un aviso de servicio con una promoci\u00f3n sin revisar su finalidad.<\/li>\n<li><strong>Selecciona la audiencia.<\/strong> Separa interesados, clientes y personas que pidieron dejar de recibir mensajes. Guarda el origen de la autorizaci\u00f3n.<\/li>\n<li><strong>Revisa las opciones de la aplicaci\u00f3n.<\/strong> La ayuda actual de Android indica acceso a difusi\u00f3n desde Chats o Herramientas. Los nombres pueden variar entre versiones y pa\u00edses. Si aparece la nueva funci\u00f3n Listas, sirve para organizar contactos; el env\u00edo se configura por separado.<\/li>\n<li><strong>Prepara una respuesta f\u00e1cil.<\/strong> Explica qui\u00e9n escribe, por qu\u00e9 y qu\u00e9 puede hacer el cliente. Comprueba nombre, fecha, condiciones y enlace antes de enviar.<\/li>\n<li><strong>Asigna qui\u00e9n atender\u00e1.<\/strong> Una campa\u00f1a que recibe preguntas necesita personas disponibles y un criterio de seguimiento.<\/li>\n<\/ol>\n<p>La funci\u00f3n de organizaci\u00f3n Listas se est\u00e1 desplegando gradualmente. Consulta la <a href=\"https:\/\/faq.whatsapp.com\/2861038884085362\/\">ayuda oficial de Listas<\/a> para comprobar si corresponde a lo que muestra tu cuenta. Si buscas una conversaci\u00f3n compartida, utiliza la <a href=\"\/es_es\/2026\/11\/10\/crear-enlace-grupo-whatsapp\/\">gu\u00eda para crear un enlace de grupo<\/a>.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_2090752216:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1438700564:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_2099070245\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_826184885\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<h2>Por qu\u00e9 los mensajes de difusi\u00f3n no llegan<\/h2>\n<p>Primero identifica qu\u00e9 modalidad est\u00e1s usando. En difusi\u00f3n tradicional, comprueba con el contacto que haya guardado tu n\u00famero. En mensajes comerciales, revisa las condiciones y avisos que muestra la aplicaci\u00f3n. En una campa\u00f1a API, consulta el estado y el error disponible en la plataforma: un mensaje preparado no necesariamente fue enviado, y uno enviado no necesariamente fue entregado.<\/p>\n<p>Antes de repetir el env\u00edo, registra a qui\u00e9n afect\u00f3, cu\u00e1ndo ocurri\u00f3 y qu\u00e9 estado aparece. As\u00ed podr\u00e1s distinguir un caso aislado de un problema de audiencia o configuraci\u00f3n. Reenviar a toda la lista sin revisar puede generar duplicados para quienes s\u00ed lo recibieron.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_826184885:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_2099070245:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1510654035\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_3579041\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<h2>Ejemplos de mensajes de difusi\u00f3n<\/h2>\n<p>Estos ejemplos son textos de trabajo, no plantillas aprobadas por Meta. Ad\u00e1ptalos a la autorizaci\u00f3n del contacto y a las condiciones reales de tu negocio.<\/p>\n<h3>Aviso de horario<\/h3>\n<blockquote><p>\nHola, somos Taller Norte. Este s\u00e1bado atenderemos de 9 a. m. a 1 p. m. Si necesitas organizar tu visita, responde a este mensaje y te ayudamos.\n<\/p><\/blockquote>\n<h3>Producto que el cliente pidi\u00f3 conocer<\/h3>\n<blockquote><p>\nHola, somos Casa Verde. Nos pediste informaci\u00f3n cuando llegara la nueva colecci\u00f3n. Ya est\u00e1 disponible. \u00bfQuieres que te enviemos las opciones? Si prefieres no recibir estas novedades, ind\u00edcanoslo por aqu\u00ed.\n<\/p><\/blockquote>\n<h3>Seguimiento de una solicitud<\/h3>\n<blockquote><p>\nHola, te escribe el equipo de Estudio Norte. Tenemos una actualizaci\u00f3n sobre la solicitud que realizaste. Responde a este mensaje para continuar con el asesor.\n<\/p><\/blockquote>\n<p>No incluyas informaci\u00f3n sensible en una comunicaci\u00f3n colectiva. Una solicitud de baja debe reflejarse tambi\u00e9n en las siguientes audiencias, no solamente en la conversaci\u00f3n del d\u00eda.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_3579041:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1510654035:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1676439640\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_212569890\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<h2>Cu\u00e1ndo organizar campa\u00f1as con Piyion<\/h2>\n<p>Considera una operaci\u00f3n con API cuando necesites conectar segmentaci\u00f3n, programaci\u00f3n, responsables y seguimiento comercial. En Piyion puedes organizar campa\u00f1as y continuar las respuestas con el equipo. Define primero el proceso: audiencia, prop\u00f3sito, plantilla, horario, agente y pr\u00f3xima acci\u00f3n.<\/p>\n<p>Consulta <a href=\"\/es_es\/envio-masivo-whatsapp\/\">env\u00edos masivos con API oficial<\/a>, los <a href=\"\/es_es\/2026\/11\/02\/plantillas-whatsapp-business-api-ejemplos\/\">ejemplos de plantillas<\/a> y el <a href=\"\/es_es\/2026\/11\/09\/precio-mensajes-masivos-whatsapp-colombia\/\">costo de campa\u00f1as en Colombia<\/a>. La plataforma y la mensajer\u00eda de Meta tienen componentes de costo distintos.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_212569890:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1676439640:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1554240224\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1260632295\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<\/p>\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<h2>C\u00f3mo evaluar el resultado<\/h2>\n<p>Define el objetivo antes del env\u00edo: recibir solicitudes de cat\u00e1logo, confirmar una gesti\u00f3n o abrir conversaciones comerciales. Lleva un registro del segmento, fecha, mensajes entregados, respuestas y oportunidades calificadas. Las lecturas no equivalen a ventas.<\/p>\n<p>Ejemplo ilustrativo: si una campa\u00f1a entrega 80 mensajes y genera 12 conversaciones, la tasa de respuesta es 12 \u00f7 80 = 15 %. Si solo 4 cumplen el criterio comercial, registra esas 4 por separado. Son n\u00fameros de ejemplo, no resultados de clientes de Piyion. Mantener el mismo criterio permite comparar campa\u00f1as sin confundir alcance con negocio.<\/p>\n<\/section>\n<p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1260632295:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1554240224:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1944192859\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_349012867\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_349012867:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1944192859:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_553337287\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_2076529664\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_2076529664:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_553337287:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1922008377\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1496857712\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1496857712:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1922008377:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_2141974188\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_928383804\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_928383804:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_2141974188:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_2072904812\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_864523022\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_864523022:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_2072904812:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_219673191\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1458160170\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1458160170:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_219673191:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_240815383\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_227523567\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_227523567:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_240815383:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_574454116\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_523462674\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_523462674:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_574454116:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1828547161\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1794497990\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<section class=\"pya notranslate\" data-no-translation lang=\"es\">\n<h2>Organiza tus campa\u00f1as con Piyion<\/h2>\n<p>Cu\u00e9ntanos qu\u00e9 audiencia necesitas atender y c\u00f3mo gestionar\u00e1s las respuestas. Nuestro equipo te ayuda a evaluar la operaci\u00f3n.<\/p>\n<\/section>\n<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1794497990:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1828547161:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><div id=\"demo\" class=\"vc_row wpb_row vc_row-fluid pya-row vc_row_1878632127\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_906940063\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5607-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"5607\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es_es\/wp-json\/wp\/v2\/posts\/6572#wpcf7-f5607-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/es_es\/wp-json\/wp\/v2\/posts\/6572#wpcf7-f5607-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5607\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5607-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"sh-cf7-body\"><p class=\"pf-price\">Planes desde USD 99\/mes \u00b7 Sin permanencia a largo plazo\n<\/p>\n<p class=\"piyion-contact-required\">Cu\u00e9ntanos c\u00f3mo contactarte. Los datos de tu operaci\u00f3n son opcionales.\n<\/p>\n<p><label>Empresa *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre de la empresa\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span><\/label>\n<\/p>\n<p><label>Tu nombre *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y apellido\" value=\"\" type=\"text\" name=\"nombre\" \/><\/span><\/label>\n<\/p>\n<p><label>Correo de trabajo *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"correo\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"pf-correo\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"nombre@tuempresa.com\" value=\"\" type=\"email\" name=\"correo\" \/><\/span><\/label>\n<\/p>\n<p><label>WhatsApp *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"whatsapp\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"+57 300 000 0000\" value=\"\" type=\"tel\" name=\"whatsapp\" \/><\/span><\/label>\n<\/p>\n<details class=\"piyion-brief\">\n\t<summary>Ay\u00fadanos a preparar tu demo (opcional)\n\t<\/summary>\n\t<p><label>Web o Instagram de la empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"web\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"tuempresa.com\" value=\"\" type=\"text\" name=\"web\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfCu\u00e1ntas personas atienden los chats hoy?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"asesores\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"pf-asesores\" aria-invalid=\"false\" name=\"asesores\"><option value=\"\">&#8212;Por favor, elige una opci\u00f3n&#8212;<\/option><option value=\"Solo yo\">Solo yo<\/option><option value=\"2 a 5 asesores\">2 a 5 asesores<\/option><option value=\"6 a 15 asesores\">6 a 15 asesores<\/option><option value=\"M\u00e1s de 15 asesores\">M\u00e1s de 15 asesores<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfCu\u00e1ntos chats recibes al d\u00eda?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"chats\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"pf-chats\" aria-invalid=\"false\" name=\"chats\"><option value=\"\">&#8212;Por favor, elige una opci\u00f3n&#8212;<\/option><option value=\"Menos de 20\">Menos de 20<\/option><option value=\"20 a 50\">20 a 50<\/option><option value=\"51 a 150\">51 a 150<\/option><option value=\"M\u00e1s de 150\">M\u00e1s de 150<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfCu\u00e1ndo quieres implementar?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tiempo\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"pf-tiempo\" aria-invalid=\"false\" name=\"tiempo\"><option value=\"\">&#8212;Por favor, elige una opci\u00f3n&#8212;<\/option><option value=\"Esta semana\">Esta semana<\/option><option value=\"Este mes\">Este mes<\/option><option value=\"En 1 a 3 meses\">En 1 a 3 meses<\/option><option value=\"Solo estoy investigando\">Solo estoy investigando<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label>Presupuesto mensual para la plataforma<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"presupuesto\"><select class=\"wpcf7-form-control wpcf7-select\" id=\"pf-presupuesto\" aria-invalid=\"false\" name=\"presupuesto\"><option value=\"\">&#8212;Por favor, elige una opci\u00f3n&#8212;<\/option><option value=\"Menos de USD 99\">Menos de USD 99<\/option><option value=\"USD 99 a 199\">USD 99 a 199<\/option><option value=\"USD 200 a 500\">USD 200 a 500<\/option><option value=\"M\u00e1s de USD 500\">M\u00e1s de USD 500<\/option><\/select><\/span><\/label>\n\t<\/p>\n<\/details>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"pf-puntaje\" value=\"\" type=\"hidden\" name=\"puntaje\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"pf-segmento\" value=\"\" type=\"hidden\" name=\"segmento\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"pf-gclid\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"pf-pagina\" value=\"\" type=\"hidden\" name=\"pagina\" \/>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"piyion-whatsapp-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"piyion-whatsapp-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Autorizo que me contacten por WhatsApp para atender esta solicitud.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Estoy interesado\" \/>\n<\/p><\/div><input type=\"hidden\" name=\"piyion_form_language\" value=\"es_es\"><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"es_es\"\/><\/form>\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_906940063:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_1878632127:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div><br \/>\n\n\t<div class=\"wpb_raw_code wpb_raw_js\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<script>(function(){\n if(document.documentElement.dataset.piyionResourceNav)return;\n document.documentElement.dataset.piyionResourceNav='1';\n document.addEventListener('click',function(event){\n  var link=event.target.closest('.pya-nav a[href^=\"#\"],.pya a[href=\"#demo\"],.pyt a[href=\"#demo\"]');\n  if(!link)return;\n  var href=link.getAttribute('href');var target=document.getElementById(href.slice(1));\n  if(!target)return;\n  event.preventDefault();event.stopImmediatePropagation();\n  window.history.replaceState(null,'',href);\n  window.scrollTo({top:Math.max(0,window.scrollY+target.getBoundingClientRect().top-100),behavior:window.matchMedia('(prefers-reduced-motion: reduce)').matches?'auto':'smooth'});\n },true);\n})();\n<\/script>\n\t\t<\/div>\n\t<\/div>\n<br \/>\n<div class=\"vc_row wpb_row vc_row-fluid vc_row_683756886\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_column_1623128170\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>.py-resource{max-width:1120px;margin:32px auto;padding:28px;background:#f7f3fd;border:1px solid #e3d8f2;border-radius:18px;color:#29213e;line-height:1.7}.py-resource h2{color:#17113e;font-size:28px;line-height:1.25}.py-resource h3{color:#251747;font-size:20px}.py-resource p,.py-resource li{font-size:17px}.py-resource a{color:#6931b4;text-decoration:underline}.py-resource ul{padding-left:24px}@media(max-width:700px){.py-resource{padding:20px;margin:24px 12px}.py-resource h2{font-size:24px}}<\/style>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<section class=\"py-resource notranslate\" data-no-translation lang=\"es\">\n<h2>Si no llegan los mensajes de difusi\u00f3n<\/h2>\n<p>Comprueba primero el tipo de env\u00edo: una lista de la aplicaci\u00f3n y una campa\u00f1a de API tienen recorridos distintos. Revisa n\u00famero, conectividad, estado de env\u00edo y condiciones vigentes de la funci\u00f3n utilizada. No interpretes la falta de respuesta como un fallo t\u00e9cnico: una entrega y una lectura tampoco garantizan inter\u00e9s comercial.<\/p>\n<h3>Ejemplos de difusi\u00f3n con un prop\u00f3sito claro<\/h3>\n<p>Para personas que esperan una actualizaci\u00f3n pertinente: \u00abYa est\u00e1 disponible la informaci\u00f3n que solicitaste sobre [tema]. Puedes revisarla aqu\u00ed: [enlace]\u00bb. Para una comunicaci\u00f3n comercial autorizada: explica la oferta, sus condiciones y c\u00f3mo dejar de recibir ese tipo de mensaje. Adapta el formato a la funci\u00f3n y las reglas aplicables.<\/p>\n<h3>Dejar de recibir una difusi\u00f3n<\/h3>\n<p>Si no quieres recibir comunicaciones de una empresa, solicita la baja al remitente y utiliza las opciones de bloqueo o reporte que correspondan dentro de la aplicaci\u00f3n. La empresa debe registrar la preferencia para no volver a incluirte en esa campa\u00f1a. Salir de un grupo y dejar de recibir una lista de difusi\u00f3n son acciones diferentes.<\/p>\n<p>Para una operaci\u00f3n con equipo, consulta <a href=\"\/es_es\/envio-masivo-whatsapp\/\">env\u00edos mediante API<\/a> y <a href=\"\/es_es\/2026\/11\/02\/plantillas-whatsapp-business-api-ejemplos\/\">plantillas de mensajes<\/a>.<\/p>\n<\/section>\n<p><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> .vc_column_1623128170:not(.vc_parallax):not(.jarallax) { overflow: center!important; position: relative; }<\/style><\/div><\/div><\/div><style type=\"text\/css\"> .vc_row_683756886:not(.vc_parallax) { overflow: center!important; position: relative; }<\/style><\/div>\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style id=\"piyion-locale-layout-fix\">.pya-row:not(:has(.pya)):not(:has(.wpcf7)),.pyt-shell:not(:has(.pyt)):not(:has(.wpcf7)){display:none!important}.single-post #content.content-with-sidebar-right{width:100%;max-width:1060px;margin-left:auto;margin-right:auto;float:none}.single-post #sidebar:empty{display:none}<\/style>\n\t\t<\/div>\n\t<\/div>\n<br \/>\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style id=\"piyion-readability-audit\">body.single-post #content a.post-title,body.single-post #content a.sh-page-switcher-button,body.single-post #content .post-content a:not(.pya-btn):not(.pyt-btn):not(.pqc-button){color:#6330a3!important}#content .pya table th,#content .pya table th *,#content .pai table th,#content .pai table th *{background-color:#17123d!important;color:#fff!important}#content .pai a:not([class*=\"btn\"]){color:#6330a3!important}#content .pqc-example a,#content .pqc-form a{color:#6330a3!important}#content .pqc-section .pqc-caption{color:#595b70!important}body.single-post #content .post-content p,body.single-post #content .post-content li{font-size:17px;line-height:1.75}body.single-post #content .piyion-seo{max-width:940px;margin:0 auto;color:#28233e;line-height:1.75}body.single-post #content .piyion-seo h2{font-size:29px;line-height:1.25;margin:32px 0 18px}body.single-post #content .piyion-seo h3{font-size:22px;line-height:1.35}body.single-post #content .piyion-seo .answer,body.single-post #content .piyion-seo .toc,body.single-post #content .piyion-seo .box,body.single-post #content .piyion-seo .cta{background:#f5f0fc;padding:22px;border-radius:12px;margin:24px 0}body.single-post #content .piyion-seo table{display:block;overflow-x:auto;max-width:100%;border-collapse:collapse;margin:24px 0}body.single-post #content .piyion-seo th,body.single-post #content .piyion-seo td{padding:14px;min-width:140px;border:1px solid #ddd4e8;text-align:left}body.single-post #content .piyion-seo th{background:#17123d;color:white!important}body.single-post #content .piyion-seo summary{cursor:pointer;font-weight:700;padding:14px 0}body.single-post #content .piyion-seo .caption{font-size:14px;color:#59536b}body.single-post #content .post-content [id]{scroll-margin-top:110px}body.single-post #content a:focus-visible,body.single-post #content button:focus-visible{outline:3px solid #6330a3;outline-offset:4px}@media(max-width:600px){body.single-post #content .piyion-seo h2{font-size:25px}body.single-post #content .piyion-seo .toc{padding:16px}}<\/style>\n\t\t<\/div>\n\t<\/div>\n<\/div>",
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        "rendered": "<p>Aprende a crear listas de difusi\u00f3n, revisar mensajes que no llegan y elegir entre WhatsApp Business y campa\u00f1as con API. Incluye ejemplos.<\/p>",
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        "_piyion_locale_copy": "{\"en\":{\"Lista de difusi\u00f3n de WhatsApp: c\u00f3mo funciona y cu\u00e1ndo usar la API\":\"WhatsApp broadcast lists: how they work and when to use the API\",\"Lista de difusi\u00f3n de WhatsApp: c\u00f3mo funciona y cu\u00e1ndo usar la API | Piyion\":\"WhatsApp broadcast lists: how they work and when to use the API | Piyion\",\"Aprende a crear listas de difusi\u00f3n, revisar mensajes que no llegan y elegir entre WhatsApp Business y campa\u00f1as con API. Incluye ejemplos.\":\"Learn how broadcast lists work, troubleshoot undelivered messages and choose between WhatsApp Business and API campaigns. Includes examples.\",\"Lista de difusi\u00f3n de WhatsApp: gu\u00eda pr\u00e1ctica | Piyion\":\"WhatsApp broadcast lists: a practical guide | Piyion\",\"Crea una lista de difusi\u00f3n de WhatsApp y revisa sus l\u00edmites, ejemplos de mensajes y diferencias frente a una campa\u00f1a API.\":\"Create a WhatsApp broadcast list and review its limits, message examples and differences from an API campaign.\"}}",
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